May 6, 2024, Hong Kong – Crosswire, a pioneer in cross-border investment and innovation, has unveiled a series of new cultural promotion and tourism initiatives aimed at enhancing cultural exchange between Hong Kong and mainland China. These projects will focus on showcasing local cultural heritage, offering rich cultural experiences for both tourists and local communities.
Since the launch of “Yuezhu” in 2018, Crosswire has successfully promoted cultural tourism in Shandong Province. The new initiatives will expand to more regions, curating cultural events, unique travel itineraries, and cultural branding to present China’s rich cultural heritage to the world.
“Culture is a vital bridge connecting the world,” said Crosswire’s CEO. “Through these projects, we aim to promote cultural exchange and drive economic development, bringing tangible benefits to local communities.”
The new projects will also incorporate technological innovations, including virtual tourism experiences and live-streamed cultural events, making it easier for a global audience to enjoy the unique charm of Chinese culture.
