October 2, 2024, Hong Kong – Crosswire has announced plans to further expand its Cultural Promotion & Tourism division by integrating regional cultural resources with innovative tourism models to foster deep economic and cultural integration. Since the launch of the “Yueju” project in 2018, Crosswire has been dedicated to advancing local cultural tourism, particularly in Shandong Province, successfully blending traditional culture with modern tourism.
The expansion aims to diversify and enhance the appeal of cultural tourism projects, attracting more domestic and international visitors to engage with local cultural experiences. Crosswire will continue collaborating with local governments, cultural institutions, and tourism enterprises to develop new cultural tourism routes and projects that showcase China’s rich cultural heritage through immersive travel experiences.
“Culture is the soul of economic development. We believe that integrating culture with tourism can inject new vitality into regional economies,” said Crosswire’s CEO. “Our goal is to elevate the global recognition of local cultures through innovative cultural tourism projects and create more job opportunities for local communities.”
The new cultural tourism initiatives will leverage modern technology, such as virtual reality (VR) and augmented reality (AR), to offer visitors a more immersive cultural experience. Additionally, Crosswire plans to incorporate smart guides and personalized services to enhance the overall visitor experience.
Through these efforts, Crosswire aims not only to promote the preservation and development of culture but also to drive sustainable regional economic growth, helping local cultures reach a global audience.
